DigiTAG

Web Letter

January 2010

DigiTAG seeks to inform members and non-members about important developments in the digital terrestrial television market. Each month, DigiTAG distributes its web letter with news updates and further exploration of one topic.

To subscribe to the DigiTAG Web Letter, send an email to the DigiTAG Project Office.

Allocating broadcast spectrum to wireless operators: the debate in the United States

At the end of last year, the Federal Communications Commission (FCC) opened a consultation on the National Broadband Plan (Public Notice #26). The consultation sought opinions on the use of spectrum by broadcasters and the possibility of re-allocating broadcast spectrum for wireless broadband use.

As can be expected, the National Association of Broadcasters (NAB), together with its engineering arm, the Association for Maximum Services Television (MSTV), submitted a response defending broadcasters' current use of spectrum for the provision of terrestrial television services.

Terrestrial television in the US

In the United States, analogue switch-off was completed on 12 June 2009. Since then, 108 MHz have been licensed to wireless broadband providers (from 698-806 MHz) through an auction that raised a total of $19.6 billion through the sale of 1,090 licenses, of which 80% were acquired by the leading telecom operators Verizon Wireless and AT&T.

As a result of digital switchover, broadcasters on the terrestrial television platform can offer HD services as well as multicast services and are soon expected to launch mobile television services. While it is estimated that only 10-15% of viewers rely on the terrestrial platform for their primary television services, the terrestrial television signal is used by cable and satellite operators to provide certain television services, especially the local ones, to their subscribers.[1]

Key NAB/MSTV arguments

In their response to the FCC’s consultation, the NAB/MSTV arguments focus on four key areas: the benefits of broadcast services, the cost of digital switchover to viewers, refuting some of the claims made by wireless broadband industry, and scoping future broadcast services.

Benefits of broadcast services
According to the NAB/MSTV response, the services provided by local television broadcasters are essential to all viewers, whether they rely on the terrestrial television platform or subscribe to cable or satellite services. Viewers benefit from free programming, universal services, local journalism, emergency information and alerts, the promotion of local organizations and businesses, and such social benefits as community building and a forum for civic participation. In addition, many of these benefits cannot be replicated by other service providers nor can they be fully valued using traditional economic assessments.

The NAB/MSTV response notes the importance of live television viewing in comparison with play-back or online viewing. Citing figures from Nielson for the third quarter of 2009, the average viewer watched 31 hours of live television per week, 32 minutes of which were in playback mode using a DVR and 22 minutes were online. As the response mentions, broadcasting technology, which uses a point-to-multipoint system, is a more efficient means for distributing popular video to viewers in comparison to point-to-point broadband systems.[2]

Cost of digital switchover to viewers
The NAB/MSTV document reminds the FCC that American viewers were told by the government that digital switchover would bring benefits such as free programming, HDTV, and additional multicast services. It urges the FCC to remain faithful to such promises especially given the high investment made by viewers to purchase new digital equipment. Since 2003, consumers have spent $109.8 billion on HDTV sets.  

Taking away spectrum from broadcasters could reduce service offerings and undermine the ability of local broadcasters to invest in news operations and other services. Moving broadcast stations to other sites could also cause serious disruptions which NAB and MSTV predict would be worse than the disruptions caused by digital switchover.
 
Refuting the claims made by the wireless broadband industry
According to the NAB/MSTV response, it is not correct to assume that the allocation of additional spectrum to the wireless broadband industry will lead to greater broadband penetration, spectrum efficiency, and public benefits. Using the European experience as an example, the response notes that in some countries higher broadband penetration rates have been achieved yet less spectrum has been allocated for wireless broadband services.

NAB and MSTV call on the FCC to consider how wireless broadband providers can use existing spectrum resources more efficiently. They note that 749 MHz of allocated spectrum between 225 MHz and 3.7 GHz has not been deployed. They also call on the FCC to undertake a comprehensive inventory of present and future spectrum usage by all parties and to assess the relative costs and benefits of re-allocating spectrum from one type of usage to another.

The NAB/MSTV response notes that the wireless broadband industry has claimed that the demand for mobile video will increase. However, such demands may best be met using digital broadcasting technology since it is more spectrum efficient (point-to-multipoint). Other non-spectrum based broadband delivery mechanisms such as landlines, cable, and fiber should also be considered in developing a national broadband strategy as well as their impact on the anticipated demand for wireless broadband services.

Scoping future broadcast services
The NAB/MSTV response clearly notes that broadcasting and wireless broadband should both be viewed as essential and complementary parts of the communications ecosystem and that they should not be viewed as 'either/or' propositions.

The imminent roll-out of mobile broadcasting television can help to meet viewer demand for mobile video. Because the demand for mobile video focuses on the content offered by broadcasters, the broadcasting industry believes that it should play a leading role in meeting the demand for mobile video and thereby reduce capacity demands on wireless broadband systems.

Further information
The full NAB/MSTV response as well as the additional Framework for Discussion can be found on the NAB website.

Situation in Europe

In Europe, countries are considering the allocation of frequencies in the VHF/UHF bands that will become available following the completion of digital switchover. Already, 10 countries have announced plans to allocate the frequencies 790-862 MHz to wireless broadband services while several other countries have opened consultations on the topic.

In a communications issued last October, the European Commission recommended that its Member-States set aside the frequencies from 790-862 MHz to support new wireless services using harmonized technical conditions.

DigiTAG position paper

Recently, DigiTAG published a position paper on the digital dividend and the future of the digital terrestrial television (DTT) platform.

 

[1] Up to 50% of cable head-ends rely on the terrestrial platformas as a source of broadcast content and, according to one of the two leading satellite providers, DirectTV, 73% of all of its television station signals are received over the air at its local collection facilities.

[2] A recent study published by PricewaterhouseCoopers predicts that by 2014, 15% of television viewing in the United Kingdom will have shifted from linear channels to free VOD.


Source: Natalie Mouyal, DigiTAG Project Office

About DigiTAG

DigiTAG aims to encourage and facilitate the implementation and introduction of digital terrestrial television services using the Digital Video Broadcasting Project's Standard (DVB-T). It has some 60 members from broadcasting, network operators, regulatory, and manufacturing organisations throughout Europe and beyond.
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DTT NEWS ROUND-UP

For access to the full articles archive, please go to DigiTAG News

Over 730 services available on DTT platforms across Europe

According to information in the MAVISE database, the number of channels and the number of television platforms continues to grow in Europe (27 EU Member-States and two candidate countries, Croatia and Turkey).

At the end of 2009, there were more than 730 television programme services being broadcast on the various DTT platforms across Euroep. Of these services, more than 300 are local and regional television programme services. This compares with approximately 500 television programme services in April 2009.

Source: European Audiovisual Observatory press release

Italy - 65% DTT penetration

According to figures published by DGTVi, 20.7 million households access DTT services on at least one television set.

In addition, 13.8 million television households relied on the DTT platform for their primary television services in the month of November. This is an increase of 300,000 households in comparison with the month of October.

Source: DGTVi newsletter

Spain - 77.4% DTT penetration

Impulsa TDT has published its update on the status of DTT services in Spain. According to Impulsa TDT, DTT penetration reached 77.4% of television households at the end of December.

In the Canary Islands and Aragon, DTT penetration has exceeded 85% of households.

Source: Impulsa TDT January newsletter

France - New DTT services reaching financial equilibrium

The new broadcasters on the DTT platform have started to reach a financial equilibrium in 2009 and most will do so by 2010.

Already, two of the broadcasters, TMC and W9, were profitable in 2009. Both had audience shares of 2.5%, while advertisement revenues reached nearly €75 million. With operating costs slightly over €50 million, profits neared €25 million.

Source: Le Figaro

Czech Republic - DTT reaches 95% of the population

The Czech Republic has reached a 95% population coverage for its DTT services on the first multiplex operated by the public service broadcaster CT.

A second multiplex, operated by the broadcast network operator CRa, is available to 65% of the population while the third multiplex, operated by the Czech Digital Group, is available to 55% of the population.

Source: Broadband TV News

Slovakia - Launch of DTT services

DTT services have officially launched in Slovakia. One DTT multiplex is available offering coverage to 80% of the population.

Services on the first multiplex are available free-to-air and use the MPEG-2 compression format. Viewers can access three services from the public service broadcaster Slovak Television (SVT1, SVT2, SVT3) and two commercial services (JOJ and JOJ Plus).

Source: Towercom website

Latvia - ASO to begin in April 2010

Following a meeting between the DTT operator Lattelecom and the broadcast network operator LVRTC, the National Radio and TV Council (NRTP) has proposed that analogue switch-off take place in Riga on 1 April 2010.

In addition, it would like analogue switch-off to be completed country-wide by 1 June 2010.

Source: Broadband TV News

Australia - Government opens consultation on digital dividend

The government has opened a consultation on the use of the so-called digital dividend following the completion of digital switchover.

It is seeking comments on the costs and benefits of the different uses of the digital dividend. The size and location of the digital dividend have not yet been determined.

Italy - Delays to ASO expected in 2010

Delays are expected to the analogue switch-off process in 2010 as a result of timing which coincides with the World Cup and regional elections.

These delays will affect the two-phased analogue switch-off timetable currently set for the regions of Lombardia, eastern Piedmont, Emilia-Romagnia, Veneto, Liguria, and Friulia Venezia.

Source: Il Sole 24 Ore