:: 03/08/2012

Czech Republic - Prima to launch new service on DTT platform

The commercial broadcaster Prima TV has announced plans to launch a new television programme service on the DTT platform.

The new service is expected to launch in early 2013 and will offer content for young viewers. Its name has not yet been established. Start-up costs for the new service are expected to be approximately CZK200 million (€7.9 million).

The new service is expected to be available from Multiplex 3 on the DTT platform.

TV Prima currently offers its flagship service Prima TV as well as Prima Cool, targeting a male audience, and Prima Love, targeting a female audience.

Source: Broadband TV News