:: 11/05/2010

Italy - Mediaset announces further growth for pay-DTT service

The commercial broadcaster Mediaset has published its earning results for the period from January to March 2010. It addition, it has announced the launch of a new DTT service.

In this period, thes pay-DTT service, Mediaset Premium, generated a revenue of €115.1 million. This is an increase of 59.9% compared with the revenue generated in the first quarter of 2009 (€72.2 million).

As of 31 March 2010, there were about 4.1 million active cards, compared with 3.3 million cards during the first quarter of 2009.

In addition, Mediaset announced the launch of a new free-to-air television programme service on the DTT platform. La5 will officially launch on 12 May at 21.10hr. An entertainment service, it targets female viewers.

Mediaset is also planning to launch a new television programme service targeting young male viewers, tentatively called Italia2, and a continuous news service by the end of the year.

Source: Mediaset announcement